One of Lego’s most successful lines are the train sets which appeal to both kids and full-grown kids. Inspired by MoMA’s What is a Print (another CB project), Lego hired Chopping Block to tell the story of the steam engine and it’s long history. Besides a ton of custom illustration, the site has wonderful animations. The project also includes a very informative visual guide on how a steam engine works, the basic steam science and an animated history of the steam engine as well.

The Museum of Modern Art approached The Chopping Block to design what would essentially be an online resource that displayed the various steps in each of the processes. What was delivered instead was an highly interactive flash site that allowed the user to learn each process by actually doing. Instead of simply being presented text and accompanying images, the user actually grabs a brush, a roller or any one of the various printing tools and completes each task progressively until a print is produced at the end of each method.

The project was awarded many times, including: Flash Forward, Communication Arts, The One Show and several others. To this day, many instructors and other sites dealing with any one of the processes still link to the site and use it as a tool to educate future print artists.