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Buy A Rock Archive URL
Buy A Rock — View Client
1998 IDENTITY, MERCHANDISE, PRINT, TV, WEB
Online shop for purchasing engagement rings. Included a shopping cart, educational presentations and interactive elements making the site entertaining, useful and educational.
chopshopstore.com Live URL
Chop Shop — View Client
2004 IDENTITY, MERCHANDISE, PRINT, TECHNOLOGY, WEB
The Chop Shop Store is the eCommerce wing of the Chopping Block. It was created as a place where Chopping Block designers could showcase and sell their work on tshirts, posters and other printed goodies.
The Chopping block wanted a site that showcased our beautiful, cleaver and funny products in an unusual and distinctive way that was still intuitive for the user. The Chopping Block designed, wired and built the site to be a fully functional eCommerce experience.
Chop Shop Merch Live URL
Chop Shop — View Client
2004 IDENTITY, MERCHANDISE, PRINT
Chop Shop is the eCommerce side of all things Chopping Block. Its main product tends to be tshirts, but more goodies are planned for the coming years.
Chop Shop’s main source of inspiration are all things nerdy or geeky. However, that definition has broad interpretations and is defined by the obsessive nature of our culture rather than simply appealing to math and programing nerds. For us, you're a geek if you can recite all the Beatles albums in chronological order as well as if you know the difference between actionscript and javascript.
Our initial line of products focused on the "designerd" community and even carried a tshirt with “designerd” emblazoned across it in script. Later, Chop Shop struck pay-dirt with its “weRobot” celebrity robots tshirt which was featured on blogs from boingboing.net to your Uncle’s family blog. The silhouette concept has branched out to rock stars, fantasy and more.
Movement Studios Website Archive URL
Movement Studios — View Client
IDENTITY, PRINT, WEB
Movement Studios is a studio specializing in swing and other forms of dance. The design is retro 50’s or early 60’s in style to give it a swing era feel. It is simple and is a great example of what Flash can do on a smaller sized budget.
Phish IT DVD
Phish — View Client
2004 DISC, MERCHANDISE, PRINT
This was a complete design of the Phish IT festival DVD, which extended our overall identity design for the festival iteself. The DVD design involved interactive menus, introduction animation and all materials involved in the 2-disc DVD print package.
No! Interactive CD/ROM Archive URL
They Might Be Giants — View Client
2002 DISC, IDENTITY, PRINT, TECHNOLOGY
“No!” was the first album by They Might Be Giants specifically geared for children. Chopping Block created the entire identity and a whole imaginary world for “No!” to exist in. In addition to that work, the interactive portion of the project was also designed, programmed and fully conceptualized by The Chopping Block.
14 of the CDs 18 songs were fully animated and most had an interactive component. In keeping with They Might Be Giants bizarre world-view, the interactive parts stay true to what is happening in the lyrics. For example, in “Fibber Island” a real house and dog become a house made of pie with the dog two-miles wide. Perhaps the key moment on the disc is when the user is able to sort through quarter segments of George Washington’s head which culminates in four segmented presidential heads of Mount Rushmore in “Violin”.
No! Cd Case
They Might Be Giants — View Client
2002 DISC, IDENTITY, PRINT, TECHNOLOGY
“No!” was the first album by They Might Be Giants specifically geared for children. The Chopping Block created the entire identity and a whole imaginary world for “No!” to exist in. The print material was actually based upon the creative work executed for the interactive CD/ROM included on the disc. Most of the illustrations that adorn the booklet along with the lyrics are re-drawn scenes from the interactive portion of the project also designed, programmed and conceptualized by The Chopping Block.
Dilbert Identity Live URL
United Media — View Client
2010 IDENTITY, PRINT
Finally, the original icon of office humor will finally have an official logo for all his TPS reports. Working in cooperation with the creator Scott Adams and United Media, The Chopping Block developed the new look for the legendary comic to help establish a brand beyond the well known characters of the strip. As if the Sunday comic pages were not enough, the new identity will start appearing across a large variety of Dilbert merchandise from calendars to mugs to pretty much anything you can imagine a logo could fit on.