“No!” was the first album by They Might Be Giants specifically geared for children. The Chopping Block created the entire identity and a whole imaginary world for “No!” to exist in. The print material was actually based upon the creative work executed for the interactive CD/ROM included on the disc. Most of the illustrations that adorn the booklet along with the lyrics are re-drawn scenes from the interactive portion of the project also designed, programmed and conceptualized by The Chopping Block.

“No!” was the first album by They Might Be Giants specifically geared for children. Chopping Block created the entire identity and a whole imaginary world for “No!” to exist in. In addition to that work, the interactive portion of the project was also designed, programmed and fully conceptualized by The Chopping Block. 14 of the CDs 18 songs were fully animated and most had an interactive component. In keeping with They Might Be Giants bizarre world-view, the interactive parts stay true to what is happening in the lyrics. For example, in “Fibber Island” a real house and dog become a house made of pie with the dog two-miles wide. Perhaps the key moment on the disc is when the user is able to sort through quarter segments of George Washington’s head which culminates in four segmented presidential heads of Mount Rushmore in “Violin”.

The band They Might Be Giants’ best known web incarnation was this second design, which won numerous awards and was the active official site for over 8 years.

The site was a strange shooting gallery that included an accordion, several targeted icons and the heads of presidents Lincoln, Roosevelt, Nixon and Taft. The site was one of the most recognized sites in our portfolio during the years of the dot com boom. We were able to convert many TMBG fans to Chopping Block fans by successfully representing the truly unusual nature of TMBG music with an equally unusual web experience.