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Buy A Rock Archive URL

Buy A Rock — View Client

1998 IDENTITY, MERCHANDISE, PRINT, TV, WEB

Online shop for purchasing engagement rings. Included a shopping cart, educational presentations and interactive elements making the site entertaining, useful and educational.
DESIGN, ECOMMERCE, FLASH, ILLUSTRATION, MEN, RETRO, SHOPPING

True Blood Viral

HBO — View Client

2008 TECHNOLOGY, TV, WEB

Chopping Block worked with the acclaimed viral/guerilla leaders at Campfire (best known for their work with “The Blair Witch Project”) to produce a short-lived web component to their campaign in support of HBO’s “True Blood”. The web side of the campaign included two public web sites that were intentionally leaked to create a buzz. “Blood Copy” was an blog open to the public that was intentionally leaked through proper channels to create a buzz. From that blog, a user eventually posted a link to the “Gatekeeper” who was a live actor on a web cam that only allowed “real vampires” selective access to an online forum named “Revenant Ones” which provided a plethora of media that illustrated a back-story to the central True Blood series.
BLOG, DESIGN, FANTASY, REALITY, SOCIAL, TELEVISION, VIDEO, VIRAL, WIREFRAMES

Elvis That’s the Way It Is Archive URL

Turner Classic Movies — View Client

2000 TV, WEB

One of Chopping Block’s earliest Flash/html hybrid sites. Elvis is a fun mini-site used to promote TCM’s acquisition of the only documentary ever created on Elvis when he was still alive. The design itself is Vegas-Elvis meets younger Elvis in an overall retro presentation via 1960’s typography and color. The site is littered with goodies like ecards, interactive band line-up and even video which was a novelty online in the year 2000.
ANIMATION, CELEBRITY, DESIGN, DOCUMENTARY, FILM, FLASH, MUSIC, RETRO, TELEVISION