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Buy A Rock Archive URL
Buy A Rock — View Client
1998 IDENTITY, MERCHANDISE, PRINT, TV, WEB
Online shop for purchasing engagement rings. Included a shopping cart, educational presentations and interactive elements making the site entertaining, useful and educational.
chopshopstore.com Live URL
Chop Shop — View Client
2004 IDENTITY, MERCHANDISE, PRINT, TECHNOLOGY, WEB
The Chop Shop Store is the eCommerce wing of the Chopping Block. It was created as a place where Chopping Block designers could showcase and sell their work on tshirts, posters and other printed goodies.
The Chopping block wanted a site that showcased our beautiful, cleaver and funny products in an unusual and distinctive way that was still intuitive for the user. The Chopping Block designed, wired and built the site to be a fully functional eCommerce experience.
Chop Shop Merch Live URL
Chop Shop — View Client
2004 IDENTITY, MERCHANDISE, PRINT
Chop Shop is the eCommerce side of all things Chopping Block. Its main product tends to be tshirts, but more goodies are planned for the coming years.
Chop Shop’s main source of inspiration are all things nerdy or geeky. However, that definition has broad interpretations and is defined by the obsessive nature of our culture rather than simply appealing to math and programing nerds. For us, you're a geek if you can recite all the Beatles albums in chronological order as well as if you know the difference between actionscript and javascript.
Our initial line of products focused on the "designerd" community and even carried a tshirt with “designerd” emblazoned across it in script. Later, Chop Shop struck pay-dirt with its “weRobot” celebrity robots tshirt which was featured on blogs from boingboing.net to your Uncle’s family blog. The silhouette concept has branched out to rock stars, fantasy and more.
Lexar Image Recovery
Lexar — View Client
2007 IDENTITY, MERCHANDISE, TECHNOLOGY
Lexar’s Image Recovery software needed an identity from the ground up and asked The Chopping Block to build an entire visual package from splash to error page and from icon to logo. Additionally, The Chopping Block built and wired the visual “front end” of the interface to the more technical “back end”.
Phish IT DVD
Phish — View Client
2004 DISC, MERCHANDISE, PRINT
This was a complete design of the Phish IT festival DVD, which extended our overall identity design for the festival iteself. The DVD design involved interactive menus, introduction animation and all materials involved in the 2-disc DVD print package.
Zana Di
Zana Di — View Client
2002 MERCHANDISE, WEB
The Chopping Block worked closely with the fashion design team to help Zana-di, a manufacturer of jean products to girls ages 6-16, define their corner of the web. Our redesign of zanadi.com merged interactivity, animation and sound with the established award winning look and fell set forth by Zana-di's product line. Our mission was to spotlight the latest hottest jeans to and energetic and youthful audience, Zana-di's already loyal fan base responded in kind.