The Chopping Block worked closely with the fashion design team to help Zana-di, a manufacturer of jean products to girls ages 6-16, define their corner of the web. Our redesign of zanadi.com merged interactivity, animation and sound with the established award winning look and fell set forth by Zana-di's product line. Our mission was to spotlight the latest hottest jeans to and energetic and youthful audience, Zana-di's already loyal fan base responded in kind.