Chopping Block worked with the acclaimed viral/guerilla leaders at Campfire (best known for their work with “The Blair Witch Project”) to produce a short-lived web component to their campaign in support of HBO’s “True Blood”. The web side of the campaign included two public web sites that were intentionally leaked to create a buzz. “Blood Copy” was an blog open to the public that was intentionally leaked through proper channels to create a buzz. From that blog, a user eventually posted a link to the “Gatekeeper” who was a live actor on a web cam that only allowed “real vampires” selective access to an online forum named “Revenant Ones” which provided a plethora of media that illustrated a back-story to the central True Blood series.