The Redbook site was designed using assets from 5 other Hearst publications and in cooperation with iVillage. The Chopping Block helped to coordinate all the content from Cosmogirl as well as the other publications in order to develop and maintain a shared Content Management System. In addition, The Chopping Block wireframed each publication site so that they may share the content management system in harmony. The goal was to have a modern, web-savvy look without being disconnected from the overall look of their print identity.

Main website for Redbook was designed in coordination with 5 other Hearst assets and in cooperation with iVillage. Chopping Block helped to coordinate the contents of all the other assets so that Hearst develop and maintain a shared Content Management System between them all. In addition to the content goal wireframes were generated for each asset within Hearst to meet their independent goals within the limitations of a shared management system. Of course design was a priority for Chopping Block and a modern web-savvy look was accomplished without creating a disconnect from the overall look and feel of their print identity.