The Guitar World people wanted Chopping Block to bring their online identity into the next generation by keeping their hard-rocking overall look intact but giving it a major facelift. In addition to the general look of their site, we then helped them to forge a new site for their guitar tabs at tabs.guitarworld.com. For those who don’t know — tabs are sheets of musical notation that are specific to the instrument. Their history is that of crumpled up paper at the bottom a guitar case or always having multiple pages missing from a favorite song book. By building an online tab display/player and associated tab shop, The Block and Guitar World helped to bring the tabbing culture into the era of the MP3.