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Scholastic — View Client

2007 WEB

Due to the various complexities of dealing with kids and teens online, there has yet to be a social networking site made especially for kids on the same level as Facebook or YouTube. Scholastic asked Chopping Block help develop and conceptualize a such a network with consideration to all the snafus that come along with dealing safely with kids online. The site presented a forum where kids were able to express their creativity as well as compete with one another in various fan clubs. While the site is expanded by the interaction of the users, the contents were primarily developed and provided by Scholastic in order to maintain a safe environment. As an example, kids would be asked to choose a pre-existing image icon for their avatar or use the avatar builder conceptualized by Chopping Block in order to maintain visual anonymity while at the same time expressing individual creativity.