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Mischen Archive URL
Mischen — View Client
2006 IDENTITY, WEB
Mischen came to The Chopping Block for a simple and elegant flash presentation of their 2006 collections which would also become their official home page.
The home page consisted of 3 randomly generated and placed geometric shapes, intersected by a single thick stripe which their logo sat atop. The look of the splash says high fashion in its simplicity and elegance.
The collections pages exhibited the work in both a standard, yet imaginative interactive gallery. The usual dash of thumbnails is flanked by the expected large scale presentation to its right. The difference comes in rolling over the presentation scale image which then zooms in and pans around the image as the user moves their mouse. Allowing the finer details of the product itself to be observed in an intuitive way.