Engaging flash interactive homepage followed by an elegant straight-forward e-commerce solution. The design is intended for a high-end, tech savvy audience already used to being dazzled by a slick presentation. Chopping Block delivered all that plus a beautiful way to display featured products right on the front page that cycle through at a display window scale. Additionally, Chopping Block helped establish an identity for the shop based upon some of the architectural details of the interior of their physical space. An overall look with a vast amount of potential to expand to their overall brand.