Before working with the Chopping Block, Rachael Ray’s web presence was broken up into many different parts. The Chopping Block helped Rachael Ray to establish herself as an individual commercial entity online, creating an official site apart from her Food Network show, daytime talk show and other various publications. This new website has now surpassed the other Rachael Ray franchise sites and has in-effect become the new go to site for all things Rachael Ray.

In 2009, the site was re-designed with an all new front end and a very active and popular blog.

Launched in 2006 by Rachael Ray, Yum-o!® is a nonprofit organization that empowers kids and their families to develop healthy relationships with food. It focuses on teaching families to cook, feeding hungry kids and funding cooking education and scholarships.

Chopping Block was responsible for the design, content management system, and database. Chopping Block continues to support the site with a re-design of the overall look in 2009.