A long time ago, The Chopping Block's marketing strategy was one of identity crisis. The Chopping Block would intentionally re-skin and re-brand the HTML site in the name of creativity every few months. With this particular iteration, The Chopping Block ceased to be a design studio and became a rag-tag troop of Boy Scouts. At this time, The Chopping Block consisted of Thomas Romer, Matthew Richmond, Robert Reed and Mike Essl and a single employee Brian Romero.

A long time ago, The Chopping Block's marketing strategy was one of identity crisis. The Chopping Block would intentionally re-skin and re-brand the HTML site in the name of creativity every few months. With a keen fascination for space, The Chopping Block took on the identity of NASA during the Apollo years. Though historically there is not a huge amount of branding involved with the organization… the “meatball” vintage logo and mission patches provide language enough to pull it off.